Brand Analytics Platform
RETAIL
Global Retail Brand Aggregator
Ecommerce analytics driving brand profitability and inventory optimization.
Objectives
The objective was to provide brands with real-time, multi-dimensional insights across Amazon and Shopify marketplaces. The platform aimed to optimize inventory, improve sourcing decisions, and maximize profitability without impacting customer experience.
Ecommerce analytics across products and campaigns
We built a unified brand analytics platform with API-level integrations across Amazon Seller Central, Seller Board, and Shopify. The system ingested inventory, demand, pricing, and customer review data to create a multi-dimensional performance view. Automated cost modeling calculated production, shipping, and platform commissions in near real time. Insights were fed back into supply chain workflows to enable faster sourcing and replenishment decisions.
Benefits
- Optimized inventory levels: Reduced stock-outs and overstock situations by 25–35% through demand-driven inventory signals.
- Real-time profitability insights: Improved margin visibility with near real-time P&L calculations, reducing financial blind spots by 40–50%.
- Faster sourcing decisions: Accelerated sourcing and replenishment cycles by 30–45% using live demand and sales signals.
- Improved customer retention: Maintained high product availability, improving order fulfillment rates by 10–15% and protecting customer loyalty.
- MARKETPLACE DATA INTEGRATION
- REAL-TIME PROFITABILITY ENGINE
- DEMAND SIGNAL ANALYTICS